About Me
My Mission
My mission is to help others optimize their lives through simple, common-sense, and ancestral-inspired dietary and lifestyle choices.
Who Am I?
I’m a family man with a beautiful wife, Dana, and an amazing teenage daughter, Molly.
We live in a small village just outside of Chelmsford called Danbury in Essex, UK.
I grew up with my sister, Jules, and dad, Gordon who brought us up.
I’ve worked in the construction industry ever since I left school over 25 years ago. I started out doing carpentry and joinery in college and getting a job as a bench joiner.

Continuing my education, I achieved my HNC in Building Studies and worked my way into the office. Not knowing which role I wanted to pursue, I trialled them all and quickly realised my talents and interest laid in producing construction drawings using AutoCAD.
Eventually working my way up to Senior Design Co-ordinator and managing the design development for multi-million-pound fit-out projects for Brown and Carroll – a position I still hold today.
I’ve had the privilege to have worked on some of the finest buildings and venues in London such as Leathersellers’ Hall, Annabel’s, Bacchanalia, Koko and George Club to name a few.

Hobbies and Interests
Outside of work, I’m an advocate for achieving optimal health through eating food and living in a way our ancestors would have and how our bodies are designed to – more on this later.
Determined to spread the word and help others, I joined the Public Health Collaboration as an ambassador.
Now thriving, I love to keep fit by doing strength training, running, and Hot Yoga.
This photo is me doing a mud/obstacle race. This is the last obstacle… it took me four attempts to get up it.
My dad loved listening to music – we didn’t have a TV for much of our upbringing – and his passion has passed onto me. I probably spend too much dosh on going to gigs and concerts, but I love it.
My all-time favourite band is Pink Floyd and one of my biggest regrets is not seeing them live when they were together.
Why Health and Wellbeing?
I make no secret that I enjoyed myself when I was younger… perhaps a little too much.
Let’s just say I was high from the age of 14 right up until I was in my early twenties, and I may have supplemented this with other stuff along the way too.
As I progressed through my twenties and into my thirties, life was becoming increasingly difficult and unenjoyable.
I felt constantly tired, and my memory, both short and long term was diminishing. My mood worsened to the point of depression. My anxiety became more frequent and severe. I felt uninspired and every day was a drag. I was deeply unhappy.
When I got to 35-36, I was at my lowest. My doctor thought I was a hypochondriac and tactfully told me to stop complaining.
On the face of it, my life was in good shape. I somehow managed to make good progress in my career. I was due to marry my wife in September of 2006. I had a beautiful little daughter.
Yet I was barely surviving – I didn’t get to the point of being suicidal, but for the first time, I could empathize with those that are.
Most of the time I had an overwhelming feeling, I was going to lose my shit. Like, literally as if I was going to explode. I believe I was a whisker away from having a breakdown.

Then something miraculous happened – something that changed my life and saved me… I got a blocked artery in my right leg. Otherwise known as peripheral artery disease.
After my usual boxercise class, I noticed my right leg felt dead for the rest of the day. For context, my legs had been fatiguing easily for some time, years in fact. Again, my doctor couldn’t tell me what was wrong – I was far too young for furring arteries to be considered so it was overlooked.
The next morning, I went into the office as usual but on my way from the car to my desk, I was being zapped with excruciating shooting pains up my leg and back forcing me to stop and rest numerous times.
Long story short, I was diagnosed with PAD, told it was likely down to my excessive smoking from a young age, and that I should consider taking aspirin and a statin right away.
Clearly, at this point, I wasn’t aware this was one of the best things to happen to me, in fact, I thought quite the opposite. However, the thought of having to take medication for the rest of my life at such a young age didn’t sit well with me.
So I began my journey down the rabbit hole of blocked arteries and statins. I ventured much deeper than the first layer of governmental and healthcare advice into the depths of, let’s say, alternative theories.
I stumbled across such people as Zoe Harcombe, Ivor Cummins, and Malcolm Kendrick… who I still follow to this day. Finding these people opened up a whole world of others, one of whom was Dave Asprey.
Whilst listening to a podcast of his, he said something like “If you’re struggling with…” then listed out every symptom I had and went on to say… “Try cutting out carbohydrates including bread, pasta, sugar, starchy vegetables, and even fruit, and see how you get on.”
Although this is completely against the mainstream advice we’re given, I was willing to try anything at that point.
So, instead of my usual sandwich for lunch, I had a salad with chicken or tuna. Instead of pasta for dinner, I had steak and eggs.
After around a week of doing this, it was like a light switch had been flicked on in my head. My tiredness disappeared. I could think clearly for the first time in years. And, I no longer felt depressed. Within a couple of weeks, I went from surviving one day to the next to thriving.
My excess weight dropped off, despite not restricting the amount I was eating. And to top it off, my acid reflux – which I suffered with since I was a kid – vanished into thin air.
Now you can see why getting a blocked artery ended up being my silver lining and leading me to enjoy life again. If it didn’t happen, I honestly don’t know where I’d be right now.
And, if you’re wondering, I still have a blocked artery but the body – being that amazing thing it is – has created alternative routes for blood to get around. I’ll never have the same blood flow as an artery would provide but I’m still able to not only walk but also run. I’m constantly testing what my body can achieve.
After recovering my own health and realizing the dietary advice we’re given may not be helping some and seeing many struggle with their health every day, I decided I wanted to help others who are struggling and feel they have nowhere to turn.
That’s why I’ve created this blog… to help others optimize their lives and go from surviving to thriving.
I hope you find it enjoyable and informative.
