About Me

My Mission

My mission is to help others optimize their lives through simple, common-sense, and ancestral-inspired dietary and lifestyle choices.

Who Am I?


I’m a family man with a beautiful wife, Dana, and an amazing teenage daughter, Molly.

We live in a small village just outside of Chelmsford called Danbury in Essex, UK.

I grew up with my sister, Jules, and dad, Gordon who brought us up.

I’ve worked in the construction industry ever since I left school over 25 years ago. I started out doing carpentry and joinery in college and getting a job as a bench joiner.

Jim_his_wife_Dana_and_daughter_Molly

Continuing my education, I achieved my HNC in Building Studies and worked my way into the office. Not knowing which role I wanted to pursue, I trialled them all and quickly realised my talents and interest laid in producing construction drawings using AutoCAD.

Eventually working my way up to Senior Design Co-ordinator and managing the design development for multi-million-pound fit-out projects for Brown and Carroll – a position I still hold today.

I’ve had the privilege to have worked on some of the finest buildings and venues in London such as Leathersellers’ Hall, Annabel’s, Bacchanalia, Koko and George Club to name a few.